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Better than Berlin, Brooklyn or Bournemouth, the south coast town of Brighton is the world’s most popular hipster hangout, according to a study from relocation company Movehub.

With the greatest concentration of coffee shops, vegan cafes, tattoo parlours, record stores and vintage clothes shops, the town attracts bearded millennials who relocate from London to its relaxed seaside ambience, its more affordable real estate and its reputation for alternative lifestyles.

Self-employment is common in the town, along with a short commuting time to London and attractive countryside nearby. “The most hipster area is North Laine where all the independent shops are,” said local property expert Harvey Gee. “Houses are predominantly bought by London people because you’ve got the station on your doorstep so it’s an easy commute.

Brighton has 9 record stores and 125 coffee shops per 100,000 people, according to the hipster ranking. Second in the global ranking was Portland, Oregon, with Manchester and Edinburgh also appearing in the top 50.

GRE Assets has a major development project at Brighton Marina – ideal for hipsters looking for a room with a view.