Along with industry wide challenges, 2021 has brought with it company growth and project progression for GRE Assets. As a new year fast approaches, the company is looking forward to launching GRE Homes, its single family housing brand, as well as prioritising socially conscious investment and sustainability over the next 12 months.

Below, members of our team across our different departments share their highlights from 2021 and reveal what they are looking forward to in 2022.


Michael El-Kassir, Managing Director

“We have felt extremely privileged as a company to have been able to continue to grow throughout the past year – welcoming new members to the team in the UK and Riyadh, and looking to grow our portfolio in the UK and Spain. Kent and Essex are two areas of continued interest for us, and we are continuing to look at acquiring sites in these areas.

“I’m excited to see what 2022 brings, including the launch of our GRE Homes brand and new projects on the project on the horizon, as well as taking our sustainability initiatives a step further.”


Philip Kennedy, Non-Executive Construction Director

“The successful completion, sales and occupations at our Brises Diagonal Mar development in Barcelona received great feedback from all stakeholders, which was a particular highlight for me as it culminated lots of hard work from across the company. Next year, I look forward to completing further site acquisitions and building the pipeline of exciting development projects in the UK and Spain.”


Peter Green, Project Director

“My highlight of 2021 was bringing together a team of people for Riverside Park to deliver a project which will take GRE Assets into a different league of development. We want to take this even further in 2022 and deliver the Ashford project to the highest quality standards on programme in June.”


Sherif Aboshama, Head Of Sales (Middle East)

“Joining the GRE Assets team as Head of Sales (Middle East) has been one of the biggest highlights of 2021. It’s also positive to see life starting to return to how it was before the pandemic in the Middle East, which is an indicator of the market returning to form.

“I aspire to increase the value of investment from investors in the Middle East to GRE Assets projects and ensure that the office in Saudi Arabia represents a major strength for the company. I also hope for our regional office in Riyadh to become the leading location for Middle East investors to invest in our development projects.”


Ignacio Alfaro, Development Manager

“2021 has been a very challenging year and, as a team, we have been able to be flexible and adapt according to the market conditions. We have achieved our sales goals even with the difficulties of the COVID 19 pandemic, which shows that our team is committed to results and can move forward even in difficult situations.

“In 2022, we are looking to achieve new goals, the market is very strong and we have everything set to start the year growing and getting more investment opportunities for our clients.”


Lois Baggott, Business Development Manager

“It was nice to spend some time working from the office this year, as well as attending industry conferences and meetings. While we’re back working from home, for now, I’m very much looking forward to moving into the new GRE  Assets Head Office, when it is safe to do so in the new year. 2022 is set to be an exciting year and I’m eager to play my role in helping to secure new investment and development sites.”


Nicholas Walsh, Real Estate Manager

“The completion of Nene Wharf at Fletton Quays was one of the biggest achievements from 2021. The Peterborough project made up phase two of a £120 million regeneration scheme, delivering high-quality riverside apartments, which are now all sold out. It’s also been great to see our new office refurbishment take place and I look forward to moving into the new space in 2022.”


GRE Assets has been delivering high quality, well connected homes in the UK and Spain since 2006.